DARREN PORTER

Darren not only holds the CEO title but also serves as the A&R (Artists and Repertoire) manager. His vision is to provide constructive criticism to artists whose tracks are sent to Reason II Rise, a far cry from the industry norm of a simple “no.” He works closely with the team to ensure that every artist’s potential is maximized. Darren has a prolific career in the trance music scene, playing at numerous festivals, achieving chart-topping number ones, and captivating audiences with hundreds of club gigs around the world. He also takes the time to mentor other artists. His deep understanding of the music industry from its ins and outs to the intricate nuances, underpin the label’s commitment to fostering emerging talent. Darren’s extensive knowledge of how the industry works benefits the entire team and the artists under Reason II Rise. His insights into the dynamics of the music world are invaluable in steering the label’s vision, allowing the team to navigate the complex terrain with a strong foundation.

JAMES WILCOCK

James Wilcock, the team & operations manager, is the detail-oriented overseer who ensures that everything is on target and constantly monitors the stats and growth of the label. His role involves constant collaboration with the rest of the team to ensure a smooth and efficient operation.

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James boasts a rich background of DJing under the alias ‘James Will’ and a wealth of experience of over 15 years in the corporate industry as a Global Customer Success Manager. His role in the corporate world just shows true of the extensive knowledge in managing large teams and working with all types of companies to create strategic success plans for growth.

James underscores the label's efficient operation and his multifaceted skills add an invaluable layer of expertise to Reason II Rise.

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NATASHA BREKKE

Natasha Brekke, the artist liaison representative & creative content & marketing manager, is the heart and soul of the team. She liaises with artists, working on back-end projects, and ensures that they are well taken care of. Her creativity extends to crafting engaging content and effective marketing strategies to promote Reason II Rise’s artists and their music.

Natasha, who also goes by the alias Pinkque is a producer and DJ with an impressive 13-year journey in the music industry. Her continuous sold-out solo shows in South America & various performances around the world showcase her undeniable talent. Moreover, her experience spans 5 years of organising & running of trance events in Australia, highlighting her commitment to nurturing the trance community in the past. In addition, she has an impressive 20 years of experience in the hospitality industry specifically in the hotel sector. All of this knowledge combined allows Natasha to bring a unique blend of creativity, management and a high level of artist liaison skills to Reason II Rise.

TIM THOMSON

Tim Thomson, the artist manager, plays a crucial role in making this vision a reality. He ensures contracts are sent out promptly and release schedules are meticulously planned, allowing artists to focus on their creativity while Reason II Rise handles the logistics. Tim's coordination is the backbone of the label's operations.

Tim also known as Sonar Zone, brings his own unique flavor to the team. His live broadcasts of his own show ‘Resonate’ are a testament to his passion for the genre. His love for trance music is not just a profession but a way of life, and it reflects in his dedication to promoting and managing artists at Reason II Rise.

In his daily life, Tim coordinates large conferences for companies, a role that brings a exceptional organisational and communication skills to Reason II Rise. His experience of managing corporate conferences seamlessly intergrates his role at the label, enhancing his ability to oversee and manage the intricate aspects of artist coordination and label operations.